Final CMMA Presentation

So our group recently completed our Social Media analysis of the CMMA and gave our final presentation on Tuesday, December 2nd to the board members of the Central Michigan Manufacturers Association and I feel it went great. They really seemed to appreciate our input and were open to any suggestions we had for them such as how to improve their different social media platforms or changes that could be made to their website to increase traffic and interested users. My sub-groups main focus was the website, which we then broke down into the 3 most important parts that the CMMA could improve. Adding an updating the calendar page on their website is a real simple step to increasing traffic to the site just based on people wanting to know upcoming events of the CMMA. The next improvement suggested was getting more exposure or search engine optimization through putting more links on different social medias and having more click-able links that link the CMMA to their actual website. The main suggestion I researched involved implementing a blog or newsletter to reach a younger generation that wants to read a different aspect of the CMMA whether that be from one of the board members each week or even CEO's of different CMMA corporations that may not be board members themselves. Together these suggestions, along with Facebook and LinkedIn suggestions, led to a great presentation that I feel like will really make an impact now on how the CMMA goes about creating a social media strategy.