CMMA Social Organization

I believe there are plenty of opportunities in social media for the Central Michigan Manufacturers Association to take advantage of in order to bring in interested high school graduates as well as reaching a college age group that wants to learn more about manufacturing. The social media plan we are trying to develop with them involves getting high schools and more specifically counselors and teachers motivated to basically scout students that may not go to college but would be a good fit for a manufacturing internship. To me, the easiest way for this to happen is to build a better digital presence for the CMMA on both their own website and other social media tools such as Facebook and LinkedIn. Creating page groups on these social medias for different high schools would make it easier to linkup with students interested in an internship. Each couple of page groups should have a leader or Manufacturing Executive in the CMMA available for any questions or concerns students or parents would have. They have to understand that there are other options out there for those who college might not be the best option, and the CMMA is one of those. With a little bit more exposure in the digital world, the CMMA could really benefit and spread their message at the same time.